For Polaroid lovers, the dream can to an end in mid 2008 when Polaroid shut down production down its factory in Enschede, which had manufactured film cassettes for the SX-70 — the signature Polaroid camera that folds into a squat rectangle. However, due to its popularity and cult-like following, a small group of Dutch scientists and one Austrian salesman have dedicated themselves to the task of reinventing one of the great inventions of the 20th century — Polaroid’s instant film.
Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras.
The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.
Find out how you can show your support for this exciting project!
Tags: nytimes, polaroid, the impossible project
Can’t wait til they bring some Polaroid back! Got to convince the public it’s a product worth keeping around too.