

The Creators of the Grammy Nominated Her Morning Elegance Launch the First Global Excision Art Project
The Her Morning Elegance Gallery (www.hmegallery.com) has, for the first time ever, taken a music video apart frame by frame and begun to distribute the video as photography all over the world. Through the online Her Morning Elegance Gallery, each photo-quality ‘excised’ frame is being offered as a single edition, signed and numbered photograph.
With over 18 million YouTube views, Her Morning Elegance is the most successful stop-motion video ever made. It has been screened at The Cannes Lion International Festival of Creativity, Pompidou Center, Le Hors Piste Film Festival, SXSW and The Los Angeles Film Festival. It has inspired the art community and in return gained a nomination for the 52nd Annual Grammy Awards.
Together with the music video’s success and the opening of the Her Morning Elegance Gallery, a new form of art has been born.
“The video was created using a technique called stop motion photography. This means each one of the 2096 still photos [frames of the video] were shot using a digital SLR Camera with the highest attention to detail and composition,” said Eyal Landesman, the photographer. “The frames were then sequenced together to create the feeling of motion. Our initial idea to create a video that would later be excised allowed us to use a singular narrative approach so that Her Morning Elegance can stand alone as photographic art.”
Guy Laor, the gallery curator added “Letting people choose their favorite frame from the larger piece is a very interesting experiment, it demonstrates in a very strong way how the decision to choose one piece of art over another is subjective. Some choose the “perfect” frame while others connect to the more abstract ones. We always try to imagine the kind of person standing behind each frame we send out.”
At the same time, on Facebook, photos taken by patrons of the gallery are being recollected and shared online. Hundreds of frames have already been sold across North America and Europe, as well as South Korea, Japan, Australia, UK, Brazil, Singapore, Israel and more. When all the photographs are sold, a singular video will have been split 2096 ways across the globe.
Photos are available online via the gallery in three sizes and prices ranging from $100 to $480.
For more information about the artists or the process please contact:
Daniel Rotman – Gallery Curator Assistant
E-mail: info@hmegallery.com
Phone: +972-54-3464-668
Stay tuned for further developments.
Links
Video: http://www.hmegallery.com/
Gallery: http://www.hmegallery.com/photos.php
To better demonstrate the process involved in the project, the artists have released The Making of Her Morning Elegance which is available online at:
http://www.hmegallery.com/makingof.php
Facebook:
http://www.facebook.com/pages/The-Gallery-of-Her-Morning-Elegance/396928617526?sk=wall
Twitter: http://twitter.com/hmegallery
Once in a while, we at Kubota Image Tools come across a photographer and product that we feel offers so much value to photographers and their professional growth that we have to do whatever it takes to help. It’s truly a pleasure to add Tamara Lackey’s new DVD, ‘Inside Contemporary Children’s Photography’ to that list and our store.
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For your viewing pleasure I have posted a new video release from New York City street photographer Dave Beckerman, entitled Attaching Print to Mat. This video walks you through the process Dave uses to mat his prints. So, if you’ve ever considered selling your prints, you can pick up a few nice pointers here.
Into street photography and/or taking black and white photos? I highly recommend checking out Dave’s site. His blog is loaded with great images and tutorials.
Great photography tips from award-winning photographer David Smith from South Africa as he shares his techniques for amazing nature & wildlife photography. Learn how to take better photos with his advice on approaching animals, composing and framing shots, and getting the best camera accessories.
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