You’re about to hit Publish on your next blog post – but is it up to scratch?
- Is it compelling?
- Is it easy to read?
- Is it grammatically correct?
- Is it optimised for search engines?
Wouldn’t it be great to have an editor by your side to look over your next blog post before you hit Publish, to make sure it’s really ready?
A System to Measure the Success of Your Next Post
‘The Copywriting Scorecard for Bloggers‘ will do just that for you – it’s a system that will allow you to objectively measure the quality of your next blog post – from both the reader’s and Google’s perspective.
‘The Copywriting Scorecard for Bloggers’ is a downloadable eBook providing a list of recommendations to follow, as well as pitfalls to avoid, as you write that next blog post. It’s a checklist of things that are common in most great copywriting and mistakes that are commonly found in ineffective copy.
All up, there are 63 things to consider, all comprehensively explained and divided into these four easy to read sections:
- Writing — How to write engaging compelling posts.
- Scannability — How to ensure your posts are easy to scan read.
- Search engine optimization (SEO) — How to write posts that Google will like.
- Grammar — How to avoid errors that undermine your credibility.
Then, once you’ve read the recommendations, simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be.
What Does Copywriting have to with Blogging?
Bloggers come to ProBlogger with many questions. Some of the more common ones include:
- How do I get more readers to my blog?
- How do I become more authoritative in my niche?
- How do I make my blog profitable?
While all of these questions are important – a cornerstone of blogging that helps step you closer to achieving results in all of these areas is your blog’s content.
Without useful, easy to read, engaging and professionally written content – you’ll be no closer to achieving your blogs goals – whether they be to build a personal brand, to sell your products, to make money through advertising, or to build authority and trust with readers.
The content in your blog posts is a cornerstone of your blog, and it’s important to invest time and energy into honing it to reach its potential.
Developed by blogger Darren Rowse (ProBlogger) and specialist SEO copywriter Glenn Murray (Divine Write) – The Copywriting Scorecard for Bloggers will help you take your blogging to new heights.
