Digital photography has taken over the wedding photography market. The emergence of digital photography has proven to be a superior alternative to film photography and has lead to more artistically interesting coverage. Gone are the days where wedding albums feature just canned shots of cake cutting, group photos, and portraits of the bride and groom. Here are just a few reasons why digital photography in the wedding market is here to stay.

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Be creative .Digital photography has allowed wedding photographers the ability to focus on truly unique composition and timely action photography, as opposed to being preoccupied with technical hurdles of traditional film photography. Photojournalistic wedding photography is the hottest trend, which combines traditional wedding coverage but also captures a more candid/realistic feel to this special day. Lora J. Photography offers us a great example photojournalistic wedding photography at work!

• Live action . Wedding photographers can now view images live, and rephotograph key moments, if needed. Bridal couples have the ability to view the images on location and request new or different poses to their liking. After all, creating images that people want to buy is what wedding photography is all about!
• Ease of use . While there is medium format digital equipment on the market, many photographers have switched over to 35mm SLR camera style which is much easier to handle and operate. If you have ever used a Hasselblad or twin lens reflect camera, the advent of a 35mm style alternative is a god send!
• Technical hurdles reduced . The ease of use with most of the digital cameras on the market has enabled wedding photographers to incorporate additional shooters. The use of multiple photographers allows for greater wedding coverage. Some photo studios even hire additional photographers to capture, for example, wide angle coverage only. Having specialty photographers in conjunction with the main coverage photographer creates a stunning wedding album.
• Reduction in cost . Film photographers still in the market are saddled with the additional expense of proof prints. Proof prints are the raw pictures film photographers hand over to the wedding party, from which they make their album print selections. At roughly $1 per print, plus the cost of film, a film photographer may have roughly $200-$300 in lost revenue! Digital photography has eliminated this unneccassary expense. From a profit standpoint, digital wedding photographers still cpatur
• Faster turnaround time . Digital photographers have many options when it comes to product delivery. Some wedding photographers only work in the digital realm, meaning they shoot the wedding and deliver a compact disc to the bridal couple. For wedding couples on a tight budget, they get the images at a reduced rate and can print the images they want, from the photofinisher of their choosing. While this arrangement does not produce high revenues, it is viable option for photographers that shoot multiple weddings on a single day and do not want to hassle of post processing of digital images.