Someone Once Told Me is an unique, humorous, thought provoking, but also interesting photo blog /social commentary by photographer Mario Cacciottolo, who writes…

“I came up with SOTM by accident – during an e-mail exchange with a friend at work in November 2006, she wrote me a reply, which I read, and then suddenly had a vision of her holding a board, upon which was written part of her message.

It was so strong an image that I can still see it now. But then, about two seconds later, I thought that, rather than having her own words displayed in such a manner, it would be more interesting to have her write down something that someone had told her. I don’t know why, but it seemed like a cool idea.”

“We are all shaped by the things that someone once told us. The words we hear impact on us, whether we want them to or not, and it’s undeniable that they have a power.

Someone Once Told Me is essentially a means for me to practise my photography and to give me something to do on my days off as I wander around London, which always feels full of possibilities.

But SOTM is also an attempt to gather and chronicle some of the things that people have heard in their lives, the messages and expressions that have stuck in people’s head, for reasons both obvious and odd.”