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Allan
April 29th, 2008 @10:54 am  

Thanks for the info Rick. Why Alexa vs competitors? Why do they make you use the toolbar? Are there any other options? Man I need your help with this stuff. I have been out of it for too long.

rick
April 29th, 2008 @5:05 pm  

Allan, You are correct, Alexa used to be based solely on searches made from their toolbar, but Alexa has recently changed the way they compute your rating. Here’s how Alexa explains it’s new and improved ranking system…

“In recent months we’ve heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!

We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users. ”

…Hope this helps!

There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate.

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