Lighting is perhaps one of the most underrated aspects of photography. To quote George Eastman, founder of the Eastman Kodak Company, “…light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.” Fashion and advertising photographer Chris Nicholls displays a tremendous command of effective lighting techniques..regardless of the setting, Chris skillfully controls his lighting sources for dramatic effects and to bring out the beauty in each model he photographs.
Born in England and raised in Canada, Chris Nicholls has emerged as one of the most sought after fashion photographers. Splitting his time between New York and Toronto, his work appears in many magazines including Elle, Flare, Fashion, Wish, Scene and Essence. His advertising clients include M.A.C. Cosmetics, La Senza Lingerie, Lord & Taylor, The New York City Ballet, Birks/Mayors, Clairol, Harry Rosen, Holt Renfrew, Lida Baday, Alfred Sung, and Badgley Mischka.
Tags: advertising photography, chris nicholls, description of a fashion photographer, lighting techniques, newyorkcity, toronto based photographer
